Príspevky

Tomas_r2
príspevky od Tomas_r2
Ask A PPC: How Do I Avoid Cannibalization On Similar Products? via @sejournal, @navahf

Running ads for similar products across brands? Learn how to manage internal competition, protect CPCs, and avoid self-sabotage in paid search.

The post Ask A PPC: How Do I Avoid Cannibalization On Similar Products? appeared first on Search Engine Journal.

https://www.searchenginejournal.com/ask-a-ppc-how-do-i-avoi

Cohorts, Clusters, And The Coming AI Ad System via @sejournal, @DuaneForrester

The future of paid media isn’t demographic; it’s semantic. This piece explores the invisible funnel GenAI systems use to decide who sees your content.

The post Cohorts, Clusters, And The Coming AI Ad System appeared first on Search Engine Journal.

https://www.searchenginejournal.com/cohorts-clusters-and-the-coming-ai-ad-system/553

Building Brand Identity: How To Define Who You Are

In this episode, discover the art of how to discover and build your brand identity for a solid marketing foundation that resonates with customers.

The post Building Brand Identity: How To Define Who You Are appeared first on Search Engine Journal.

https://www.searchenginejournal.com/building-brand-identity-how-to-discover-w

How crypto billionaires took over Trump’s political machine

Last week, President Donald Trump’s super PAC revealed that it has an unsettling amount of cash on hand for a president who is, his occasional musings to the contrary notwithstanding, constitutionally ineligible to run for a third term in office. According to a midyear report filed with the Federal Election Commiss

RushTok is back. TikTok still can’t get enough of sorority recruitment

The internet’s favorite programming is back on: #RushTok season is officially upon us. 

If this is your first time tuning in, “rush” is the informal name for the recruitment process in which college students in the U.S. vie for a spot in a Greek organization at their campus. On #RushTok, potential new members (PNMs) document their experience rushing different sororities, typically those affiliated with the National Panhellenic C

6 AI Marketing Myths That Are Costing You Money [Webinar] via @sejournal, @duchessjenm

Tired of AI flops and wasted ad spend? Learn smarter prompts and faster personalization to make AI your high-performing partner in content marketing and PPC.

The post 6 AI Marketing Myths That Are Costing You Money [Webinar] appeared first on Search Engine Journal.

https://www.searchenginejournal.com/ai-marketing-myths-that-are-costing

Why civilian-first innovation will drive better dual-use technologies


Imagine drones that map disaster zones today and scout military targets tomorrow. Or seismic activity sensors built for construction that go on to detect submarines underwater. These ideas represent the promise of dual-use technologies that serve both civilian

10d | The Next Web
Instagram launches map feature. It looks a lot like Snap Map

Location sharing among friends, family, and significant others has quietly become the norm in recent years.

Now Instagram is looking for a piece of the action with the launch of a new opt-in map tool that lets users share their whereabouts, similar to Snapchat’s Snap Map or Apple’s Find My.

The feature is already available to users in the U.S. Tapping the “Map” circle on the Messages

WhatsApp removes 6.8 million accounts linked to scam centers

WhatsApp has taken down 6.8 million accounts that were “linked to criminal scam centers” targeting people online around the world, its parent company Meta said this week.

The account deletions, which Meta said took place over the first six months of the year, arrive as p

Google wants you to be a citizen data scientist

For more than a decade, enterprise teams bought into the promise of business intelligence platforms delivering “decision-making at the speed of thought.” But most discovered the opposite: slow-moving data pipelines, dashboards that gathered dust, and analysts stuck in time-consuming prep work.

Now, Google Cloud thinks it has the fix. It’s investing heavily in

Apple to invest another $100 billion in the U.S.

President Donald Trump on Wednesday is expected to celebrate at the White House a commitment by Apple to increase its U.S. investments by an additional $100 billion over the next four years.

“Today’s announcement with Apple is another win for our manufacturing industry that will simultaneously help reshore the production of critical compon

Výpověď DNA: Co zabilo Napoleonovu Grande Armée při ústupu z Ruska?

Napoleon vytáhl do Ruska se 685 tisíci vojáky. Probili se až do Moskvy, pak ale museli zpátky. Grand Armée zřejmě přišla během tažení o téměř 400 tisíc vojáků, z nichž podstatná část nepadla v boji. Měla je na svědomí zima, hlad a v neposlední řadě také nemoci. Který patogen za to byl zodpovědný? http://www.osel.cz/14190-vypoved-dna-co-zabilo-napoleonovu-grande-armee-pri-ustupu-z-ruska.html

10d | osel.cz
Character.AI launches social feed to let users interact, create, and share with AI personas

Character.AI is going social, adding an interactive feed to its mobile apps. 

Rolled out on Monday, the new social feed may initially look similar to traditional social media platforms. But rather than liking friends’ holiday photos or commenting on influencers’ posts, users interact with user-generated characters, from computer game avatars to Elon Musk and Harry Potter.

“The new feed is the front door to the app and a great w

Exclusive: Google Gemini adds AI tutoring, heating up the fight for student users

Just in time for the new school year, Google has introduced a tool called Guided Learning within its Gemini chatbot. Unlike tools that offer instant answers, Guided Learning breaks down complex problems step-by-step to support deeper understanding.

The new feature is part of the AI industry’s broader response to growing concerns that chatbots like ChatGPT may undermi

Study: Advanced Personalization Linked To Higher Conversions via @sejournal, @MattGSouthern

Deloitte research commissioned by Meta shows personalization boosts conversions by 16%, with a framework to assess and improve your strategy.

The post Study: Advanced Personalization Linked To Higher Conversions appeared first on Search Engine Journal.

https://www.searchenginejournal.com/study-advanced-personalizati

How social media users are using AI vision boards and ‘life trailers’ to manifest their dream lives

Vision boards are now getting the AI treatment.

From Lucky Girl Syndrome to the whisper method, the idea of manifesting your dream life into existence has been trending on social media for some time. Now, with the rise of generative AI tools, people are creating personalized “life trailers” with the help of platforms like Freepik, Runway, and ChatGPT in orde

Pinterest’s male audience is booming. Here’s what they’re searching for

A growing number of men are flocking to Pinterest.

The company’s first-ever trend report reveals that male users now make up more than one-third of its 570 million global active users. That equates to over 171 million men, most of whom are part of Generation Z, according to Pinterest. Interestingl

Exclusive: Visa announces new cybersecurity protections in the wake of rising scams

Cyberattacks are on the rise, and artificial intelligence is making it easier for bad actors to scam individuals and businesses alike. In response, Visa is launching a new initiative that offers businesses tailored data to better combat cybercrime.

‘We’re short about a million workers’: Rebecca Shi on immigration’s economic toll

As the Trump administration ramps up mass deportations, impacting businesses across numerous sectors, the American Business Immigration Coalition (ABIC) is advocating for policy reform. Rebecca Shi leads the organization that’s made up of 1,400 current and former CEOs, trade group leaders, and others who rely heavily on an immigrant workforce. She shares how uncertainty over immigration has disrupted daily business and affected the bottom line, while also expressing optimism that this

In recruitment, an AI-on-AI war is rewriting the hiring playbook


Roei Samuel, founder of networking platform Connectd, has been hiring at speed — 14 roles in six months. But he’s begun to wonder if candidates’ answers are genuine, even on video calls. “I can see their eyes shifting across the screen,” he says. “Then they co

11d | The Next Web
Svůdný jadarit by mohl pohánět milion elektromobilů. Má to ale háček

Západosrbské údolí řeky Jadar je jedním místem na světě, kde byl nalezen pozoruhodný jadarit, minerál obsahující bor a zároveň lithium. Podle těžařů Rio Tinto ho tam je 2,3 milionů tun, což je spousta lithiových baterií. Zatím je ale jadarit v zemi a je otázkou, jestli vůbec kdy dojde k jeho těžbě. http://www.osel.cz/14189-svudny-jadarit-by-mohl-pohanet-milion-elektromobilu-ma-to-ale-hacek.html

11d | osel.cz
Palantir hits $1 billion in quarterly sales for the first time, avoids DOGE cuts

Shares of Palantir Technologies sailed past previous record highs Tuesday after booking its first $1 billion sales quarter and raising its performance expectations for the year.

The stock rose above $170 on Tuesday after breaking previous records four times this year in the global

How Tesla’s Autopilot verdict could stifle Musk’s robotaxi expansion

A court verdict against Tesla last week, stemming from a fatal 2019 crash of an Autopilot-equipped Model S, could hurt its plans to expand its nascent robotaxi network and intensify concerns over the safety of its autonomous vehicle technology.

A

Cloudflare vs. Perplexity: a web scraping war with big implications for AI

When the web was established several decades ago, it was built on a number of principles. Among them was a key, overarching standard dubbed “netiquette”: Do unto others as you’d want done unto you. It’s a principle that lived on through other companies, including Google, whose motto for a period was “Don’t be evil.”

The fundamental idea was simple: Act ethically and morally. If som

Taiwanese authorities investigate TSMC chip trade secrets leak

Taiwanese authorities have detained three people for allegedly stealing technology trade secrets from Taiwan Semiconductor Manufacturing Co (TSMC), the world’s largest chip foundry, Taiwanese prosecutors said on Tuesday.

The three were detained late last month after TSMC reported that an internal invest

How PHP Really Reads Your Code (Abstract Syntax Tree (AST))

Do you ever wonder how PHP parses your code? Wonder no longer because in this video, Scott Keck-Warren from the PHP Architect Channel shows you how to inspect your code using the AST with the PHP-Parser library. How PHP Really Reads Your Code (Using ASTs) When we pass our source code to the php […]

The post How PHP Really Reads Your Code (Abstract Syntax Tree (AST)) appeared first on

How Russia restricts internet access, making it complicated and even dangerous

YouTube videos that won’t load. A visit to a popular independent media website that produces only a blank page. Cellphone internet connections that are down for hours or days.

Going online in Russia can be frustrating, complicated and ev

The Future Of Search: 5 Key Findings On What Buyers Really Want via @sejournal, @MattGSouthern

AI answers, offline calls, and voice search are reshaping how buyers act. This report breaks down what that means for your search strategy.

The post The Future Of Search: 5 Key Findings On What Buyers Really Want appeared first on Search Engine Journal.

https://www.searchenginejournal.com/the-future-of-search-key-f

Google Ecommerce SERP Features 2025 Vs. 2024 via @sejournal, @Kevin_Indig

What’s replacing product grids? This year-over-year analysis of Google’s ecommerce SERPs highlights the rise of AI Overviews, visuals, and disappearing UGC.

The post Google Ecommerce SERP Features 2025 Vs. 2024 appeared first on Search Engine Journal.

https://www.searchenginejournal.com/google-ecommerce-serp-features-2025-vs-2024/5

AT&T to pay $177 million in data breach settlement. Here’s how to claim up to $5,000

After suffering two significant data breaches in recent years, AT&T has agreed to pay $177 million to customers affected by the incidents. Some individuals could receive as much as $5,000 as part of the settlement.

The cellular carrier faced two class-action lawsuits following separate breaches disclosed in 2024. The first was confirmed in April of last year, affecting

What the White House Action Plan on AI gets right and wrong about bias

Artificial intelligence fuels something called automation bias. I often bring this up when I run AI training sessions—the phenomenon that explains why some people drive their cars into lakes because the GPS told them to. “The

Staré zuby v péči odborníků

Zkoumání pravěkých zubů se stalo tak populární, že už má i své specialisty - dentální paleontology. Umí toho hodně vyčíst, a to i v případě, že se z nás nic jiného nezachová. http://www.osel.cz/14188-stare-zuby-v-peci-odborniku.html

11d | osel.cz
Online scam uses fake ICE raids at Target and Walmart to steal personal data

A new online scam is exploiting fears surrounding immigration raids.

If your “For You” page on TikTok has recently shown videos of alleged former Target or Walmart employees claiming they were fired—or even deported—by Immigration and Customs Enforcement (ICE), it’s a scam.

These viral clips, which often rack up millions of views, typically feature

Being unambiguous in what you want: the software engineer in a vibe coding world

Quinn Slack, CEO and co-founder of Sourcegraph, joins the show to dive into the implications of AI coding tools on the software engineering lifecycle. They explore how AI tools are transforming the work of developers from syntax-focused tasks to higher-level design and management roles, and how AI will integrate into enterprise environments. https://stackoverflow.blog/2025/08/05/being-unambiguous-in-what-you-want-the-software-engineer-in-a-vibe-coding-world/

Why Europe could quietly win the humanoid race


Elon Musk’s Optimus demo at Tesla’s We Robot event made one thing clear: when it comes to humanoids, the spotlight still belongs to the United States. Then there is Asia — with China’s rapid developments and Japan and South Korea’s deep legacy in robotics. Headli

12d | The Next Web
This mom went viral for co-parenting with ChatGPT. Thousands are following her lead

Ask any parent and they’ll tell you that the laundry list of daily tasks is relentless. Now, some are turning to a new kind of support system: artificial intelligence.

One Swiss mom has recently gone viral on TikTok for “co-parenting” her child w

Radiační obyvatelná zóna: Tvrdé galaktické záření může podporovat život

Galaktické kosmické záření bývá považováno za devastující sílu, která ničí život na světech nechráněných magnetickým polem a atmosférou. Současně ale může být životodárné, protože radiolýzou vody zřejmě generuje dost energie na to, aby ji mohly využít organismy k metabolismu. http://www.osel.cz/14187-radiacni-obyvatelna-zona-tvrde-galakticke-zareni-muze-podporovat-zivot.html

12d | osel.cz
How Tesla’s brand loyalty suffered during Musk’s alliance with Trump

Tesla for years had more repeat U.S. customers than any other major automotive brand but its loyalty has plunged since CEO Elon Musk endorsed President Donald Trump

Google’s new Material 3 Expressive operating system is some of the company’s best design work in years

For the past couple of months, I’ve been using a prerelease smartphone operating system that represents a significant design overhaul, with a greater focus on transparency and new visual

Why Your PPC Structure Should Mirror Your Business Model via @sejournal, @brookeosmundson

When PPC structure mirrors the business model, reporting gets easier, budgets make sense, and results actually matter. Here’s a practical guide.

The post Why Your PPC Structure Should Mirror Your Business Model appeared first on Search Engine Journal.

https://www.searchenginejournal.com/why-your-ppc-structure-should-mi

Which SEO Jobs AI Will Reshape & Which Might Disappear via @sejournal, @DuaneForrester

AI reshapes how SEO works, and who does the work. Duane Forrester breaks down which roles are most impacted and what new skills matter now.

The post Which SEO Jobs AI Will Reshape & Which Might Disappear appeared first on Search Engine Journal.

https://www.searchenginejournal.com/which-seo-jobs-ai-will-reshape-which-might-

Cross-pollination as a strategic advantage for forward-thinking organizations

Innovation is at the heart of any successful, growing company, and often that culture begins with an engaged, interconnected organization. https://stackoverflow.blog/2025/08/04/cross-pollination-as-a-strategic-advantage-for-forward-thinking-organizations/

Using ChatGPT or other AI tools? Here’s who can see your chat history

While AI tools like ChatGPT and Google Gemini can be helpful, they’re also potential privacy minefields.

Most AI assistants save a complete record of your conversations, making the

These 8 highly rated tech companies have 300+ remote jobs to fill

Ditch the commute and embrace the pajama pants-powered productivity of remote work. Plenty of fantastic tech companies are not only offering remote positions but are also highly regarded by their employees.

I’ve scoured the job boards and employee reviews to bring you eight that are actively

How Trump’s trade war impacts the tech sector

The Trump administration has announced sweeping tariffs—ranging from 10% to 41%—on goods from nearly 70 countries, set to take effect for most on August 7. Many technology products, including semiconductors, electronics, and AI-related hardware, are am

Útok řízený na dálku: Rusko testuje robotický tankový systém Šturm

Ruská společnost Uralvagonzavod vyvíjí unikátní tankový systém Šturm. Mělo by jej tvořit velitelské vozidlo na tankovém podvozku, které ovládá četu robotických tanků s buldozerovými radlicemi, vybavených tankovým dělem a dalšími zbraňovými systémy, včetně termobarických raket. Šturm by měl doslova prorážet cestu dalším útočícím jednotkám. http://www.osel.cz/14186-utok-rizeny-na-dalku-rusko-testuje-roboticky-tankovy-system-sturm.html

13d | osel.cz
This TikToker is going viral for calling out the ‘bad walkers’ of NYC

If you’ve ever experienced incommensurate rage from slow or oblivious walkers, this TikTok series is for you.

Matt Bass has always been a walker, often logging 10 miles per day on weekends. Recently, he’s taken to the streets of New York City, phone in hand, documenting what he calls “bad walkers.” “I decided to start a TikTok to capture some of the moments you have

Disk z Faistu

Unikátní předmět z minojské Kréty, starý přibližně 37 století. Tajemné znaky uspořádané do spirál fascinují. Nejspíš je to pravé. Dál nevíme a můžeme jen mapovat dobové a místní souvislosti. http://www.osel.cz/14185-disk-z-faistu.html

14d | osel.cz
Radikálně překódovaná bakterie Syn57 má doposud nejmenší genetický kód

Molekulární biologové vzali E. coli a její genetický kód ořezali o celkem 7 kodonů. Namísto původních 64 jich zbylo využitých 57. Vznikl kmen Syn57 s komprimovaným genomem. Uvolněné kodony bude možné využít v biotechnologických aplikacích. Tvůrci Syn57 sázejí na to, že takové bakterie budou nepřístupné virům. Zkušenost ale říká, že to nejspíš nevydrží věčně. http://www.osel.cz/14184-radikalne-prekodovana-bakterie-syn57-ma-doposud-nejmensi-geneticky-kod.html

14d | osel.cz